Heineken expects beer sales to go flat

By Amy Wilson, City Reporter (Food and Drink) Published: 8:31PM GMT twenty-three February 2010

However, the brewer, that is the marketplace personality in the UK after shopping Scottish & Newcastle in 2008, reported distinction that kick forecasts after raising prices and slicing costs.

Heineken will close dual some-more UK breweries this year, as it completes the partnership routine and streamlines the commercial operation to compare the dump in British drink sales. The association will have strew 750 jobs in this nation after the closures, withdrawal it with around 3,800 employees.

UK retrogression winners: Top five Heineken increase tumble as S&N disappoints Wetherspoon cuts cost of a pint to underneath �1 Greene King increase slip 72pc on skill writedown and descending drink sales One in eight pubs could close over subsequent 3 years as retrogression bites

Heineken increasing the marketplace share in Britain by 1pc last year. Jean-François outpost Boxmeer, Heineken"s arch executive, pronounced the association is saying signs of improvement, after a 4pc dump in the sum UK drink marketplace last year.

Mr outpost Boxmeer stressed that drink is still a flourishing commercial operation in the rising markets of Latin America, Middle East and Africa. Mexico and Brazil will be "crucial" to Heineken"s expansion after the association paid for Mexican brewer FEMSA in January.

Profit prior to taxation rose to €1.4bn (�1.2bn) from €595m last year, when distinction was strike by write-downs.